Wesley’s personal playbook: Communication & Data for business development growth

Wesley Watuna, Business Development Specialist, smling while working on his laptop.

They say life begins at home, and for Wesley, that couldn’t be truer. His eyes sparkle when he talks about his kids, who’ve become his greatest source of purpose and motivation. “They push you to your most extreme,” he smiles, “things you never thought you could do!”  

While some might call him a full-time dad and part-time business development specialist, Wesley’s infectious energy speaks for itself. The same passion he pours into his family spills over into his role at SNS Tech.  

But how does Wesley bridge the gap between fatherhood and business development? Here, he breaks it down with a smile. Imagine a bustling marketplace. The “table mama” is your salesperson, expertly hawking her wares. But her success relies on the “kaikai” grower, the marketer behind-the-scenes, ensuring there’s a steady supply of what customers crave.  

“Business development,” Wesley explains, “is like that perfect balance between the two. Understanding customer needs from the frontlines and the business requirements from the back. It’s about finding that sweet spot in the middle.”  

And Wesley’s journey has taken him to both ends of the spectrum. He’s honed his sales skills on the frontlines, then delved into the strategic depths of marketing on the backend. Now, he’s found his calling in the dynamic world of business development, where he can leverage his unique perspective.  

“I’m in the right spot now,” he says confidently, just over three months into his role where he’s already making waves.

Despite only being with the team for that long, Wesley is thriving. His days are filled with analyzing businesses and their trajectories, as well as connecting with people, a natural strength for this avid communicator.  

“I think of myself as a communicator first, before anything,” Wesley says. “Because I feel like I can communicate with people at all levels.”  

Challenges are seen as opportunities for growth. “I don’t understand all the technical aspects yet, but that’s what I love,” he admits. Technology in Papua New Guinea presents a similar challenge-opportunity dynamic.  “It keeps us on our toes,” he says, “We keep learning and evolving with it.”  

This love of learning extends to data, a subject that now fascinates him despite his past dislike of math.  “Everything is numbers!” he exclaims, recalling his experience at a mobile phone network provider. “Data is more than just revenue; I want to get into the technical aspects of it.”  

Building a Network for Success  

Wesley offers valuable advice for career development: Network! “Build connections on LinkedIn, and don’t limit yourself to your industry,” he urges. “You never know when someone’s expertise might be useful. You’ll thank yourself later for getting to know people from different areas.”

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