Wireframing vs Prototyping | What’s the difference?
May 8, 2023
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Southern Cross Assurance Limited (SCAL) partnered with SNS Tech to revamp its outdated website. The goal was to create a dynamic, responsive, and user-friendly platform that aligned with SCAL’s brand and improved customer engagement. The project involved a complete redesign based on SCAL’s mockup, integration of a CMS, and ongoing support.
The result: a clean, informative, mobile-optimized website with enhanced functionality and SEO https://scal.com.pg/
Southern Cross Assurance Limited is a Papua New Guinea-based insurance provider seeking to modernize its digital presence. With a growing customer base and evolving service offerings, SCAL needed a website that reflected its professionalism and supported seamless communication.
SCAL’s previous website lacked responsiveness, visual appeal, and ease of navigation. It was image-heavy, slow to load, and difficult to update without technical support. The company needed a scalable solution that allowed internal content updates and improved user experience across devices.
SNS Tech proposed a full redesign using WordPress, guided by SCAL’s mockup. Key features included:
The project was carried out using an agile, phased approach that allowed the team to adapt while staying on track with key milestones. Each stage was carefully structured to ensure progress was smooth, measurable, and aligned with the overall objectives.
In Phase 1, the team began by backing up existing systems and migrating everything to a staging site. This created a safe environment where early work could take place without disrupting day-to-day operations. From there, wireframes and template designs were developed, laying the foundation for the new structure and visual identity.
With the groundwork set, Phase 2 focused on development and integration. This was where the technical build came to life, combining functionality with design. Once the system was in place, it was rigorously tested through both internal reviews and external user acceptance testing (UAT) to ensure performance, reliability, and user-friendliness.
Finally, Phase 3 marked the official launch. The platform was rolled out with supporting documentation to guide ongoing use. Post-launch, the project transitioned into a support phase, which included regular content updates, hosting, and continued monitoring to keep the system running smoothly and effectively.
The project delivered tangible results, transforming both the user experience and SCAL’s operational capabilities.
One of the most immediate outcomes was a significantly improved user experience. With a fully responsive design, the platform now adapts seamlessly across devices, making navigation smooth and intuitive whether accessed from a desktop, tablet, or mobile phone.
Beyond the front-end, the new content management system (CMS) introduced real operational efficiency. SCAL’s team gained the ability to manage and update content independently, reducing reliance on external support and allowing for quicker turnaround on updates and announcements.
On the engagement side, the addition of interactive galleries and contact forms encouraged users to connect more actively with the platform. This created a stronger channel for communication and helped build a more dynamic relationship between SCAL and its stakeholders.
Finally, the inclusion of SEO-focused add-on services gave the site a visibility boost, ensuring that SCAL’s content reached a wider audience and ranked more effectively in search results.
The redesigned Southern Cross Assurance website has been met with enthusiastic approval. The client shared that they are “very satisfied with the website design and functionality,” noting that their team is already reviewing the site for further enhancements. They also welcomed suggestions from SNS Tech, saying they would be keen to consider any ideas for improvement.
One of the standout successes of the project was the implementation of a user-friendly content management system (CMS).
The client confirmed, “My team has been updating news articles to the website with ease,” highlighting the platform’s accessibility and control.
Throughout the development process, communication was a key strength. The client described it as “clear and consistent throughout the project period,” which helped maintain momentum and alignment across teams. They also praised the SNS Tech team’s responsiveness, stating that “support was always fast and efficient.”
Looking ahead, Southern Cross Assurance is eager to explore new digital capabilities. They expressed interest in integrating an Internet Payment Gateway (IPG) and piloting an online quoting feature via API for motor vehicle policies. Ideally, they envision this service being fully automated, including the issuing of policy and remittance documentation.
Most notably, the client offered a strong endorsement of SNS Tech’s work:
“I would highly recommend SNS Tech to other businesses to give other businesses confidence in local talent, that they are capable of delivering high standards of products and services with outstanding customer service.”
The collaboration with Southern Cross Assurance Limited not only delivered a modern, scalable website but also built a strong foundation for future digital innovation. Fredrick and his team expressed high satisfaction with the outcome and are already exploring next steps, including:
Interested in transforming your digital presence? Contact SNS Tech to explore tailored solutions for your business: www.sns.technology
Executive Summary Southern Cross Assurance Limited (SCAL) partnered with SNS Tech to revamp its outdated website. The goal was to create a dynamic, responsive, and user-friendly