Client Overview
Qweens Collection is a purpose-driven small business based in Port Moresby, Papua New Guinea. Founded by Benitta Napitalai, the business empowers local women artisans by providing a platform to promote and sell traditional crafts such as bilums, jewelry, and woven accessories. Qweens is committed to social responsibility, sustainability, and cultural preservation.
Project Summary
In 2023, Qweens Collection partnered with SNS Tech to enhance its digital presence and operational capacity. The project aimed to support the business’s growth by developing a professional website, integrating e-commerce functionality, and setting up a secure digital communication system.
Objectives
- Establish a dedicated e-commerce website to expand market reach.
- Improve customer experience through streamlined digital tools.
- Support international sales and brand visibility.
- Empower local artisans by increasing product accessibility.
Scope of Work
- Website Development: Up to 20 pages with image galleries, contact forms, and social media integration.
- E-Commerce Integration: Product catalog, shopping cart, secure checkout, and payment gateway.
- Email & Domain Setup: Microsoft 365 configuration, domain linking, and professional email signatures.
Execution Strategy
The project was executed in three phases:
- Planning & Consultation – Understanding Qweens’ brand, goals, and audience.
- Design & Development – Creating a user-friendly, visually appealing website.
- Testing & Launch – Ensuring functionality, security, and responsiveness across devices.
Key Outcomes
- A fully functional e-commerce platform supporting both local and international customers.
- Enhanced brand credibility and visibility.
- Improved operational efficiency through digital tools.
- Greater economic opportunities for women artisans.
Client Feedback
To capture the client’s perspective, we invited Qweens Collection to share their experience.
- What motivated you to undertake this digital transformation project (email domain, website development & e-commerce integration)?
As Qweens Collection grew, we saw the need to present a more professional brand presence. Having a custom email domain, a dedicated website, and e-commerce functionality was the next step to help us operate efficiently, reach wider audiences, and build credibility, especially as we expand locally and aim for international markets. - How has the email domain, new website and e-commerce platform impacted your business?
The impact has been significant. Our communication now feels more professional and organized. The website gives customers confidence in our brand and allows them to browse, order, and engage with our products easily. We’ve also reduced manual processing and are now able to track sales, inquiries, and marketing much better. - We understand you’ve been selected as a successful applicant under the BLP Subsidy Program. Could you briefly share how this opportunity has impacted your journey as a business owner? Would you recommend the program to other SMEs looking to grow?
The BLP Subsidy Program made this transformation possible at a stage when our business needed it most. It removed the financial burden and gave us access to quality service and support. I’d definitely recommend it to other SMEs looking to scale and formalize their operations. It’s a game changer for small businesses that are ready to grow. - What was your experience working with SNS Tech? What stood out to you during the entire process?
Working with SNS Tech was smooth, responsive, and professional from start to finish. What stood out most was the team’s ability to understand our vision and translate it into a platform that reflects who we are as a brand. The ongoing support and guidance made the entire process easy to manage. - What feedback have you received from customers or partners since the launch?
The response has been very positive. Customers have commented on how easy the site is to navigate, how professional everything looks, and how convenient the ordering process is. - Would you recommend SNS Tech to other small businesses? Why?
Yes, I would. SNS Tech delivers quality work and takes the time to support clients at every stage. For small businesses that may not have a tech background, they’re a great partner to work with, clear, patient, and committed to helping you grow.
Conclusion
The collaboration between Qweens Collection and SNS Tech demonstrates how digital solutions can empower small businesses and amplify social impact. By combining technology with purpose, Qweens is now better positioned to support women artisans and share their stories with the world.
