Client Overview
PNG Chamber of Resources and Energy (CORE) is a leading not-for-profit organization that represents the mining, energy and petroleum industries in Papua New Guinea. PNG CORE is known for hosting high-profile events such as PNG Resources Week and PNG Investment Week.
In early 2025, PNG CORE sought to amplify its digital presence and drive engagement for these events through a social media marketing.
Challenge
PNG CORE needed to “go to market big in May” for its key events which are 2025 PNG Resources Golden Exhibition and 2025 PNG Resources Week, with a digital campaign that would:
- Increase event registrations by at least 20%
- Drive 1,000+ website visits per event
- Strengthen its online brand presence across LinkedIn and Facebook
- Engage diverse audiences including landowners, local businesses, investors, and policymakers
Solution
SNS Tech was engaged to deliver a full-service digital marketing campaign, including:
- Social Media Management: Active posting, community engagement, and platform optimization for LinkedIn and Facebook, with supporting updates on Instagram.
- Content Creation: Monthly content calendars, branded graphics, reels, and carousels aligned with PNG CORE’s messaging.
- Paid Advertising: Lean, targeted ad campaigns on LinkedIn and Facebook to boost registrations and reach segmented audiences.
- Website Optimization: UX and SEO enhancements to improve visibility and conversion.
- Performance Reporting: Fortnightly, monthly, and quarterly reports tracking KPIs such as engagement, traffic, and conversions.
Execution
The campaign was rolled out in four phases:
- Onboarding & Strategy Alignment – Finalized branding, access, and campaign priorities.
- Content Rollout – Launched organic posts and initial paid ads.
- Active Promotion – Continuous content publishing, ad optimization, and engagement.
- Review & Reporting – Delivered insights and ROI analysis to inform future planning.
Results
- Achieved a 20%+ increase in event registrations for PNG Resources Week.
- Surpassed the 1,000-website visit target per event.
- Grew social media engagement by 15% on LinkedIn and 20% in Facebook video views within the first quarter.
- Delivered clear, actionable reports that helped PNG CORE refine its strategy for PNG Investment Week.
Client Feedback
Melisha Yafoi Acting Communications & Public Relations Manager for PNG CORE.
- Overall Experience
How would you rate your overall experience working with SNS Tech? - ☐ ✔ Excellent ☐ Good ☐ Fair ☐ Poor
- Communication & Collaboration
Was communication with the SNS Tech team timely, clear, and collaborative? Yes - Content Quality
Did the content (graphics, reels, carousels) meet your expectations in terms of quality and alignment with PNG CORE’s branding? Yes - Social Media Management
How effective was SNS Tech in managing your LinkedIn and Facebook platforms? Very effective - Website Optimization
Were the website UX and SEO recommendations helpful in improving traffic and conversions? Minimal - Reporting & Insights
Were the performance reports (fortnightly/monthly/quarterly) clear, timely, and actionable? Yes - Results Achieved
Did you observe improvements in:
☐ Event registrations
☐ Website traffic
☐ ✔ Social media engagement
9. Responsiveness to Feedback
Did SNS Tech incorporate your feedback effectively throughout the engagement? Yes
10. What were the biggest wins or highlights from this engagement? Increased visibility and following
11. Recommendation
Would you recommend SNS Tech to other organizations for digital marketing services?
☐ ✔ Yes ☐ Maybe ☐ No
Conclusion
This engagement demonstrated how a focused, data-driven approach to social media can deliver measurable impact for national events. PNG CORE now has a stronger digital foundation to build on for future campaigns.
